Tribune-owned
WGN is now promoting Tribune-owned
Careerbuilder's new advertising campaign as a news story, without disclosing that both
WGN and
Careerbuilder are owned by Tribune Company, a disclosure required by the ethics policies that you can read on the right-hand column of this page.
WGN's News at Noon covered
Careerbuilder's new campaign today as a Super Bowl story, but did not cover any of the other companies that will advertise during the Super Bowl, except for a passing mention of
Anheuser-Busch. The
WGN story included an interview with an executive from
Cramer-
Krasselt, an advertising agency with a fat Tribune contract, and an executive from
Careerbuilder — in other words, a Tribune executive. The reporter was WGN's Muriel Clair.
The unethical report was then rebroadcast on Tribune-owned CLTV.
The
WGN story comes on the heels of a Chicago Tribune
"news" package that
misled readers by suggesting
Careerbuilder is the leading job-search site. It's not. But the Tribune Company seems to be marshaling all of its journalistic resources to make the deception come true.
Tribune journalists routinely defend themselves from bias charges by claiming that the Tribune Company and each of its subsidiaries are completely separate and distinct. Does Tribune expect us to believe it's merely a coincidence that both the Chicago Tribune and
WGN newsrooms are hyping
Careerbuilder's new
advertising campaign right before its Super Bowl debut?
Are we supposed to believe that both Tribune-owned newsrooms independently decided that Tribune-owned
Careerbuilder is the only newsworthy Super Bowl advertiser?
Labels: advertorial, Careerbuilder, Chicago Tribune, CLTV, Tribune Company, WGN