Tribune: All the News that Makes Us Richer

On page 5 of the Tempo section in today's Tribune we find a charming feature about some people who built a one-third-size replica of Wrigley Field in Freeport, IL. But we don't know anything about those people except for one name — Denny Garkey — and the word "organizers." And the story doesn't tell us anything about the community that hosts the field. Instead of emphasizing the people who built this field or the community in which they built it, the Tribune predictably emphasizes itself. That is to say, it emphasizes its own assets, without disclosing that they are assets, and at a time, we note, when those assets are for sale.

The first paragraph, ostensibly describing the mini-field, mentions the Cubs, Wrigley Field, the "Friendly Confines," the green scoreboard, the red marquee sign, and the WGN press box. Need we remind you that Tribune owns WGN?

The second paragraph mentions a person, Dutchie Caray, whom it describes as "the widow of famed Cubs announcer Harry Caray." If the Tribune didn't constantly promote its selective memory of Harry's biography, he might be more appropriately described as the larger Chicago area actually remembers him: "famed White Sox and Cubs announcer Harry Caray."

The third paragraph mentions those anonymous "organizers" of the new field in the course of getting to another mention of Tribune-owned Wrigley Field. Did we mention it's for sale?

And then, best of all, the final paragraph is devoted to the billy goat curse, the Tribune's favorite strategy, for the last quarter century, to attract fans to a losing team. The lovable losers, cursed by a goat.

The story hardly manages to be about its topic — the miniature field — at all, and never gets around to asking the "organizers" why they built it, how they raised the money, how the community has reacted, etc.

And most importantly, the story never discloses that the Tribune owns the assets it is describing, despite ethical codes and a Tribune policy requiring such a disclosure. Why is it important to include such a disclosure in such a cute little feature story? Because as a Tribune editorial recently admitted, "The future of our parent company—conceivably, the future of our jobs—rests to some unknowable extent on the successful sale of the Cubs and Wrigley Field, and the resulting reduction of corporate debt. "

-- Patrick Sheehan