Seeing Cubbie Blue (and Only Cubbie Blue)

Your Sunday Tribune Magazine included a nearly 2,000-word feature about a blog, Bleed Cubbie Blue, that's only been around since 2005. The Tribune author, Donald Liebenson, is really impressed that the blog has over 3,000 registered users (WhiteSoxInteractive.com has 8,144, but doesn't merit a mention in the article), and that the blog belongs to a network of blogs (SouthSideSox.com, which belongs to the same network, doesn't merit a mention in the article).

And Just when you think Liebenson is about to mention the other team in town, and its network of equally devoted bloggers:

"BCB is not the only game in town. The many other Cubs blogs, with names such as Agony and Ivy, Goat Riders of the Apocalypse, Cub Fan Nation, Bleacher Hideaway and View from the Bleachers, are testaments to the fact that everybody talks about the Cubs, but unlike the weather, everyone seems to know what to do about them."

He doesn't.

What's really going on here? It seems likely that the author, his editors, and his publisher bleed cubbie blue too, and none of them give a rat's ass about ethical journalism.