Like We Been Sayin
In somehow portraying themselves as the ultimate underdog and the lovable losers, the Cubs have pulled off maybe the biggest scam in the history of professional sports. It's like Big Oil being successfully sold as baby seal lovers. No one would buy that, yet legions of Cubs fans didn't seem to mind when the $1 billion franchise scalped its own tickets back to them.Big City Cubs Pull Off Ruse of Underdog
Labels: marketing
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