Eternally Hip Redeye Declares Blogging 'Over'
We might as well pick up our marbles and go home.
Redeye, the Tribune edition for "young, urban professionals who are short on time and long on disposable income" (that preferred reader profile actually appears in Redeye's official mission statement), has informed said demographic that blogging has come to an end.
Of course, on the day blogging died, Redeye also ran a big promotion for its new CTA blog.
So we're not sure. Let's test the theory. Let's don our backwards Cubbie caps and pretend for a moment that we're Y.U.P.S.O.T.L.O.D.I.s living in a target market like, I don't know, Wrigleyville or Wicker Park. Would you rather hang with a Tribune employee who expresses his hipness by holding a Starbucks cup, or would you rather spend a long, slow afternoon at Cafe Bong swapping wit with a blogger like, say, City Wendy in the Windy City.
Hi Wendy.
Okay, now let's give the Cubbie caps back to the nervous sales clerks and return to being young ghetto sloths who are long on time, short on disposible income, residing somewhere in the terra incognita south of Roosevelt Road. Now who would we rather read, Starbucks Cup or Wendy?
It's looking sort of universal, isn't it? (We just got you a job offer from Redeye, Wendy. Blogs are so 2006, you might as well take it.)
We're betting this story came out of heated discussions in Redeye editorial meetings about the fizzling readership of Redeye's 13 bloggers. Even the guy with mussed hair and the eternally hip goatee in his mug shot isn't bringing in readers. Even the guy with bedroom eyes and the 5 o'clock shadow isn't luring the chicks back to that eternally hip crib, the Tribune Tower.
Or perhaps the story was mandated by the suits in the upper floors who shove cash at blogs with one fist while pounding the other fist on the podium at the annual conference of the Paleolithic Society of Newspaper Editors. Guys with green eyeshades and rolled up sleeves and blunt pencils in their pocket protectors, Cracker-Jack guys who still type ### at the end of stories they pound out on copy paper, guys who are immune from hip, guys who only ever tell the Absolute Eternal Trvth, guys like Charles Madigan, who once wrote, "Bibles of blogging are created based on nothing more than rumor."
Indeed. While newspapers traffic only in the verifiable. So it must be true: blogging is over. Long live blogging.
Redeye, the Tribune edition for "young, urban professionals who are short on time and long on disposable income" (that preferred reader profile actually appears in Redeye's official mission statement), has informed said demographic that blogging has come to an end.
Of course, on the day blogging died, Redeye also ran a big promotion for its new CTA blog.
So we're not sure. Let's test the theory. Let's don our backwards Cubbie caps and pretend for a moment that we're Y.U.P.S.O.T.L.O.D.I.s living in a target market like, I don't know, Wrigleyville or Wicker Park. Would you rather hang with a Tribune employee who expresses his hipness by holding a Starbucks cup, or would you rather spend a long, slow afternoon at Cafe Bong swapping wit with a blogger like, say, City Wendy in the Windy City.
Hi Wendy.
Okay, now let's give the Cubbie caps back to the nervous sales clerks and return to being young ghetto sloths who are long on time, short on disposible income, residing somewhere in the terra incognita south of Roosevelt Road. Now who would we rather read, Starbucks Cup or Wendy?
It's looking sort of universal, isn't it? (We just got you a job offer from Redeye, Wendy. Blogs are so 2006, you might as well take it.)
We're betting this story came out of heated discussions in Redeye editorial meetings about the fizzling readership of Redeye's 13 bloggers. Even the guy with mussed hair and the eternally hip goatee in his mug shot isn't bringing in readers. Even the guy with bedroom eyes and the 5 o'clock shadow isn't luring the chicks back to that eternally hip crib, the Tribune Tower.
Or perhaps the story was mandated by the suits in the upper floors who shove cash at blogs with one fist while pounding the other fist on the podium at the annual conference of the Paleolithic Society of Newspaper Editors. Guys with green eyeshades and rolled up sleeves and blunt pencils in their pocket protectors, Cracker-Jack guys who still type ### at the end of stories they pound out on copy paper, guys who are immune from hip, guys who only ever tell the Absolute Eternal Trvth, guys like Charles Madigan, who once wrote, "Bibles of blogging are created based on nothing more than rumor."
Indeed. While newspapers traffic only in the verifiable. So it must be true: blogging is over. Long live blogging.
Labels: Chicago Tribune, Redeye
posted by Chicago Cubune Watch permalink
