It's 2006, the Chicago Tribune has discovered the World Series Champion Chicago White Sox, and suddenly something that almost looks like parity has blossomed in the perfumed writings of the local media. But let us not forget that only a few months ago, while the cinderella White Sox were in the midst of that arduous journey to championship, there was some awfully funny stuff going on in the not-so-funny papers.
October: Parade? What Parade?On Oct. 28, an estimated 1.75 million people crowded Chicago streets to celebrate the World Series Champion Chicago White Sox in a ticker-tape parade. It's the largest public gathering in the history of Chicago, and if you study the film, you won't see a single Cubs logo in the crowd. The next day, Oct. 29, the Tribune ran a front-page story, originally headlined, "Can Sox Win More Hearts, Minds?" that somehow overlooked those 1.75 million people at the parade. It didn't mention them at all. Instead, the Weekend-edition story by David Greising and Bonnie Rubin questioned whether the Sox could ever be as "big" as the Cubs, based on some mysterious criteria of "bigness." Hmm. Being "big" must have something to do with being constantly promoted by the media empire that owns you.
October: Where Have All the Reporters Gone?Oct. 26 was a day that the dreams of millions came true. Paul Konerko caught Juan Uribe's throw and 88 years of waiting came to an end. Across the South Side of Chicago, thousands of people poured into the streets. On South Halsted, the street swelled with cars honking and pedestrians cheering, waving flags, banging pots, setting off fireworks. They were white, black, Hispanic, Asian, and they were, for those blissful hours, united. I know. I was there. And callers to radio talk shows reported similar scenes on Western Avenue and Kedzie. But where were the cameras? Where were the notebooks? Where were the news helicopters? Nowhere to be seen.
Chicago's establisment media focused on the ballpark at 35th and Shields and on Jimbo's across the park. There were thousands celebrating there, too, but police had limited the size of the crowd by sealing off the area for miles around. Police had closed all the offramps on the Dan Ryan, from the Eisenhower Expressway to 47th Street. They closed all Bridgeport streets for several blocks around the ballpark. No one could get into Bridgeport except on foot. So our city's media witnessed only the severely confined celebration at the ballpark, and they missed the celebration that erupted across the South Side.
This wasn't just a baseball story, this was a civil rights story. When in the history of Chicago have people of all colors joined together on the streets of the South Side to peacefully celebrate a common victory? I'm going to say
never. It would have been grand if our media saw fit to document the event. In their defense, they didn't know where to look. Most of them had never been down here before.
October: Pot-Smoking Black Folk at the Playoffs!The day is Oct. 3, 2005. Thousands of easily frightened rich white people are flying into Chicago from all over the country, but especially from the East Coast, to see the White Sox play the 2004-champion Boston Red Sox in the American League Division Series. What greets our nervous tourists on the front page of the Tribune? A story about squalor, poverty, and drug-use by -- gasp! -- curiously stereotypical African American characters who live near U.S. Cellular Field. Way to frighten the tourists, Trib. By the way, what happened to all the poor people of color who used to live in squalor in Wrigleyville? Are they keeping up with those rents or did you clear them all out?
September: Wonder of Wonders, Wrigley a Wonder!In mid-September the Tribune published its ranking of "The Seven Wonders of Chicago." Of course, Tribune-owned Wrigley Field, the home of the Tribune-owned Chicago Cubs, finished near the top in the Tribune poll, outwondered only by the Lakefront and even more wonderful than the third-place El. The project's overseer, Deputy Tempo Editor Lilah Lohr, assured us that Tribune readers determined Wrigley's placement with their votes, and that the ballot was randomly assembled anew for each voter. We'll take her word for that, even though Wrigley Field always turned up at or near the top of our ballot (and even though comments by readers making the same observation have vanished from the Tribune website, along with comments from other readers objecting to Wrigley's inclusion in a Tribune poll).
"As for the nominating process," Lohr said, "as the person who supervised and monitored most of it, I can personally vouch for the extremely high number of nominations Wrigley Field received from readers. That's how it got on the ballot in the first place -- nobody stacked the deck."
That's where we disagree. The deck is stacked to hell and back. The Tribune relentlessly promotes the Cubs and Wrigley Field, and Tribune readers are the primary target of all that promotion, so it's certainly no
wonder that Wrigley performed well in a Tribune poll of its readers. It's akin to the federal government funding the campaign of one presidential candidate while all the others fend for themselves. We also have
evidence that more Cubs fans than Sox fans visit the Tribune website, so any poll conducted there is obviously stacked. Furthermore, the Tribune's glorification of its own investment property is clearly unethical.
September: Chicago Magazine, Hustling the TouristsIn early September, Chicago Magazine Visitors, a slick publication targetting tourists, appears at tourist destinations all over the city. Like an old-time Chicago hustler leading a corn-fed square into a back alley in the First Ward, it includes two features that push tourists to spend money on the Cubs ("Three Days, Three Ways", and "Game Plan"), but neither disclose that Chicago Magazine and the Cubs are both owned by the same corporation.
It seems to me that tourists who love baseball might have preferred to see a team with a winning record, like the team on the South Side, the Chicago White Sox. The Sox were in first place all season. This was the magazine's fall 2005 issue, and unlike the Cubs, the White Sox were still playing in the fall. The magazine does mention the White Sox' park, but only as a place to pass by on the way to the Blues Museum.
It gets worse. In "Game Plan," the magazine advises tourists who can't get Cubs tickets to watch the Cubs at home, but only after going to the Tribune Store to buy a Cubs cap. They're actually steering tourists to their own corporate office to drop money into their own corporate pockets. Seems to me this puts Chicago Magazine in cahoots with the hustlers on the El who con unwary tourists with the shell game. It's obviously unethical, but you know what? Let the reader beware....
August Tribune: Let the Reader BewareAugust 18: In the first of two twisted responses to Yours Truly, former Tribune Public Editor Don Wycliff conceded in his column that Tribune reporters should include an ethical disclosure -- the minimum standard of ethical conduct -- in all but routine sports stories. "After that," he said, "it's up to the reader/viewer to follow the age-old caution: Let the buyer beware." In other words, if the Tribune cons you, it's your problem. That's how passionate the Trib's in-house watchdog was about ethics.
In the months that followed this column, Tribune staffers ignored Wycliff and continued to cover the Cubs with no disclosure of their conflict of interest, and Wycliff didn't seem to mind. Wycliff has since resigned to compromise journalism more overtly as a public-relations wag for the University of Notre Dame. He also teaches the occasional course in journalism ethics at ND, which is a bit like the Unabomber teaching chemistry.
July: Soggy Trib Dampens Sox AchievementsWednesday, July 6 is a great day for Chicago baseball. The White Sox complete their eighth sweep of the season and extend their record to 57-26, Frank Thomas hits his second three-run homer in two days, and White Sox fans produce almost 4 million votes to land Scott Podsednik in the All-Star Game. So what does our local hometown paper write? "Sox Shouldn't Forget the '93 Giants" (who won 100 games but didn't make the playoffs). The wet-blanket Tribune looks for any angle it can find to rain on the White Sox parade. Why? Probably because the Tribune Corporation can't forget the '03 Cubs.
May: Message UnderstoodThe Sox had trounced the Cubs in the first two games of the Red Line series at Wrigley Field in May, but Tribune-favorite Mark Prior was on the mound May 22, and the Cubs eeked out a 4-3 victory. What was the screaming fat headline in the Tribune the next morning?
Message Sent
Whoa. The Cubs get a banner headline for salvaging a little dignity. But more importantly, that headline is written from a distinct point of view. "Message sent" from who to who? From us to them? From the Cubs to the White Sox? From the North Side to the South Side? To the alien otherness down there? Why didn't the headline read, "Message Received"? After all, the Tribune claims to be a Chicago newspaper and the White Sox are a Chicago team.
Please stay tuned to this post. There's more to come. Much more....