Root, Root, Rooting for the New Tribune Employee
There's another photo of smiling Alphonso Soriano on top of the online sports page at chicagotribune.com. It's been there for three days. It's similar to the smiling photo of Alphonso Soriano that occupied the same spot for most of Thanksgiving week (Please see "Tribune: King of Advertorial"). In the new photo, Alphonso is wearing a Cubs jersey and standing next to Jim Hendry. Woo Woo. The cutline under the November photo read, "Images in the News," suggesting there was no other news that week. This time it says, "Sports photos of the week." We suppose it might be possible for three whole days to pass without Tribune photographers taking any other sports photos, except that there was a very photogenic Bears victory today. Devin Hester's punt return for a touchdown, Ricky Manning Jr's interception for a touchdown, Uhrlacher's interception, the safety that should have been a touchdown? No, sorry. Soriano's smile still rules the online sports page.
When it comes to the Tribune and their precious Cubbies, even the 10-2 Bears, on the very day they clinch their division, can be the second team in the Second City.
In October, Tribune columnist Rick Morrissey criticized the Sun-Times for putting a Bears helmet and a palm tree on its masthead. Morrissey's headline: "Root, root, root for home team? It's not our job." It's really difficult to see how the Sun-Times conceit can be any worse than the Tribune's overt marketing of new Tribune employee Alphonso Soriano and his smile. Dave van Dyck even started a story this way: "Alfonso Soriano is known for his ever-present smile..." Whether or not Soriano is actually always smiling, photos of his smile are already ever-present in the Tribune. In Soriano and his smile, it looks like the Cubune Marketing Dept. may have found a replacement for Sammy Sosa and his heart thump. Soriano may not be on the Tribune masthead yet, but this photo featuring two Tribune employees and a Tribune-owned logo is about three times larger than the masthead, and it's been dominating the online sports page for three days.
When it comes to the Tribune and their precious Cubbies, even the 10-2 Bears, on the very day they clinch their division, can be the second team in the Second City.
In October, Tribune columnist Rick Morrissey criticized the Sun-Times for putting a Bears helmet and a palm tree on its masthead. Morrissey's headline: "Root, root, root for home team? It's not our job." It's really difficult to see how the Sun-Times conceit can be any worse than the Tribune's overt marketing of new Tribune employee Alphonso Soriano and his smile. Dave van Dyck even started a story this way: "Alfonso Soriano is known for his ever-present smile..." Whether or not Soriano is actually always smiling, photos of his smile are already ever-present in the Tribune. In Soriano and his smile, it looks like the Cubune Marketing Dept. may have found a replacement for Sammy Sosa and his heart thump. Soriano may not be on the Tribune masthead yet, but this photo featuring two Tribune employees and a Tribune-owned logo is about three times larger than the masthead, and it's been dominating the online sports page for three days.
Labels: Soriano
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