When Dugout=Sales and Bullpen=Newsroom

Why is it news that the Cubs are using a cell phone to call their bullpen? The Chicago media, on bended knee, are reporting this cute story ad nauseum, but the most important question remains unanswered: why would you use a cell phone to call from one stationary location to another, bouncing the signal off of distant towers, instead of using the wire that already runs between those two locations? A cell phone is just a telephone that can easily be misplaced, fueled by a battery that frequently dies. Is the point of this whole exercise just to generate free advertising for Motorola? Since the Cubs are owned by a media corporation, it seems they can offer free publicity, disguised as news, to any corporation that partners with them."