Monday, May 15, 2006

Tribune Fiddles While Fan Base Shifts

First of all, the Cubs are in full meltdown, and the Tribune finds nothing newsworthy to report. Instead, the Tribune devotes its sport pages to the Chicago Sky, our new women's basketball team. Even regular Cubs reporter Paul Sullivan took the weekend off, Dave Van Dyck covered the futility beat single-handedly, and none of the Tribune's sports columnists have anything to say about the Tribune-owned team. (As reported on The Score's "Boers and Bernstein" show). Hmm. Could it be that the only finger left to point can only point back at their employer?

Meanwhile, numbers are showing a shift to Sox fandom even among Tribune readers. Less than two months ago, Tribune-owned Chicagosports.com revealed that more readers typically clicked on its Cubs headlines than its Sox headlines (thus justifying its pro-Cubs bias in coverage). But check out the results of Chicagosports.com's current poll. I copied them since I expect them to be scrubbed from the website (as these things often are) any moment now:
It's Cubs vs. the Sox this week. And you are:
43.5% A Cubs fan (3537 responses)
56.5% A Sox fan (4587 responses)
8124 total responses