The Shrinking Circle of Cubune Incest

These interesting comments appeared in a March 29 column by Rahula Strohl, a writer for the Tribune-owned chicagosports.com:

"Our numbers show that more people click on the Cubs headlines than on the White Sox headlines or Bulls headlines. I also know that among the Sox fans who do visit our site, they tend to have a little more faith in their club than Cubs fans do. After all, I believe it is the White Sox who won the World Series last year."

Strohl goes on to say that the Cubs will suck again this year and Cubs fans are wasting their time being Cubs fans. It's not difficult to imagine that the newspaper as a whole recently reached the same conclusion, that it's wasting its time with the Cubs.

Why do more Tribune readers click on Cubs' headlines? Because many Sox fans boycott the Cubune Empire and all its tributaries, viewing the whole conglomerate as a massive Cubs newsletter. When some piece of jaundiced Cubune journalism does cross our radar, it's often obvious that it was written by a Cubs fan for Cubs fans. Of the seven chicagosports.com writers who maintain blogs, six declare their preference for the Cubs, including Strohl and alleged editor George Knue. The seventh says he prefers neither team. That's like having an all-white staff and one Eskimo in a city that's half black.

If the writers for chicagosports.com are a representative sample, nearly everyone writing for Tribune Sports prefers the Cubs. We already know the wags at WGN are Cubs fans, because they babble chipperly about the Cubs on the radio all the time.

So what is a media empire with a shrinking stock price to do when it realizes it has wasted its time investing in the Cubs? There's only one thing to do. Jump on the Sox bandwagon.