Parade? What Parade?

On Oct. 28, an estimated 1.75 million people crowded Chicago streets to celebrate the World Series Champion Chicago White Sox in a ticker-tape parade. It's the largest public gathering in the history of Chicago, and if you study the film, you won't see a single Cubs logo among them. The next day, Oct. 29, the Tribune ran a front-page story, originally headlined, "Can Sox Win More Hearts, Minds?" that somehow overlooked those 1.75 million people at the parade. It didn't mention them at all. Instead, the Weekend-edition story by David Greising and Bonnie Rubin questioned whether the Sox could ever be as "big" as the Cubs, based on some mysterious criteria of "bigness." Hmm. Being "big" must have something to do with being constantly promoted by the media empire that owns you.